From launch to Chelsea: BrdBx’s first public outing
May 2025 will always be a milestone in the BRDBX story. Not only was it our first appearance at the RHS Chelsea Flower Show - it was the very first time we stepped into the world as a bona fide company.
To launch a brand at any time takes vision, hard work and no small amount of courage. To launch one on the global stage of Chelsea, surrounded by some of the finest names in horticulture and design, was equal parts daunting and exhilarating. But it also felt right. From the beginning, BrdBx was created to meet a need that is both urgent and universal: to make it easier for people - from property developers to home gardeners - to embed biodiversity into the spaces they create.
Why we exist
Biodiversity Net Gain (BNG) is now a statutory requirement for developers. Every new project must demonstrate measurable ecological improvements. BrdBx products have been designed by an architect to provide a practical way to do that. Our bird, bat and bug boxes are made here in the UK from recycled materials, designed to be robust, sustainable, and visually sympathetic to modern design. They allow developers to demonstrate ecological commitment early in the planning process - and give wildlife a much-needed home.
But from the outset, we believed these products could have a much broader reach. And Chelsea gave us the chance to prove it.
Building a brand and a stand - all at once
Most companies take time to get established before tackling major events. Our path was different. When Chelsea’s organisers invited us to apply for a stand, we had no website, no marketing materials, not even a confirmed name. In just a few months, everything was built: the brand identity, the online presence, the product range and the stand itself.
It was intense - but the fact that Chelsea believed in us enough to offer a stand before we’d even launched was, in itself, the first achievement.
Chelsea: A debut to remember
When Monday 19th May arrived, the sunshine broke through and the gates opened. Within hours, we experienced the surreal highlight of the week: His Majesty King Charles and Queen Camilla walked past our stand - alongside David Beckham. Royalty and football royalty in one moment – amazing!
Across the week, visitors stopped to touch, ask and learn. Some were developers curious about BNG. Others were garden enthusiasts or designers drawn to the look and feel of the products. The conversations were as varied as the people - but what united them was curiosity about how simple, practical measures can make a big ecological difference.
What we learned
Chelsea was both a launchpad and a learning curve. It taught us that:
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Clarity matters. Whether speaking to a planning consultant or a Chelsea visitor, the story of why biodiversity is vital needs to be told simply.
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Presentation drives engagement. Just as developers must present biodiversity strategies clearly to planners, we saw first-hand how a well-designed stand makes people stop and take notice.
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Innovation resonates. Even as a brand-new business, we earned our place because the products are timely, sustainable and easy to understand.
A feast for the senses, and the spirit
Chelsea was more than a flower show. It was colour, texture, fragrance and creativity woven together into an unforgettable whole. For us, it was also a validation that a small new company with a big idea can stand shoulder-to-shoulder with the best.
We left with tired feet but full hearts — inspired by the creativity around us, grateful for the conversations we had and motivated to continue developing products that bring biodiversity into everyday life.
Looking ahead
As we reflect on our first outing, we’re proud of how far BRDBX has come in such a short time. We’re excited about how far we can go - both in supporting developers to meet BNG requirements and in making biodiversity accessible to anyone with a garden, balcony or window ledge.
And yes, we’re already thinking about Chelsea 2026.
